战略与平衡计分卡(ppt)

China Elements for Strategy Execution 变革的中国因素

Key Strategic Questions 关键战略问题

Which business stage is xxxxx in now? xxxxx现在处于哪个阶段？
Strategy: SWOT Qs 1, 2 & 3
What are our strengths? What might be our organization’s sustainable competitive advantage ? 我们的优势在哪里？公司的长久的竞争优势是什么？
What are the areas we need to improve in order to successfully implement our business strategy? 要成功实施商业战略，哪些方面我们还需改进？
What are our possible opportunities? 什么是我们的可能的机会？
What are the key business sectors we should focus on? 哪些是我们应该聚焦的关键业务区？
Why is this a good market? How big is it now? Estimate future growth. 为什么这个市场比较好？它现在有多大？评估一下它未来的成长状况。
What are the key aspects of each market’s characteristics? 每一个市场都有哪些关键特征？
Strategy: SWOT Qs 4 & 5
Analyze the Five Competitive Forces. How might we best defend against the IMPORTANT threats? 分析五种竞争力量，如何防止这些重要的威胁？
Rivalry among competitors 来自竞争对手的威胁
Substitute products 替代品
Barriers to entry 行业进入的门槛
Negotiating power of suppliers 供应商讨价还价
Negotiating power of buyers 顾客讨价还价
What should be our future strategic focuses? 我们的战略重点应该是什么？
Three Value Propositions 三种价值定位
Service Excellence: Delivering what customers want with hassle-free service and superior value 优质的服务：坚持“客户是上帝”的服务态度，超值满足客户所需
Case 案例: American Express 运通
Operational Excellence: Delivering high-quality products quickly, error free, and for a reasonable price 高效的运作：提供高质量的产品，保证运货及时，不出错，价格合理
Case案例: Dell Computer 戴尔电脑
Continuous Innovation Excellence: Delivering products and services that push performance boundaries and delight customers 持续的创新性：永远交付能够为客户消除障碍的产品和服务，愉悦客户
Case案例: Cisco Systems 思科系统
Why a Mission or Strategic Vision 为什么要有公司的战略使命展望?
Example: Strategic Vision 战略使命的例子
Example: Strategic Vision 战略使命的例子
WORLDWIDE, because we are and intend to remain an innovative, aggressive, ethical, and successful competitor that offers access to the world at the highest standards of customer service. We will continue to look for opportunities to extend our reach through new routes and creative global alliances.
我们在全球各地不仅已经是，而且要保持为一个有创新能力的，积极进取的，有伦理道德的，成功的市场竞争者，以最高的服务标准，为顾客提供服务。我们将继续寻找机会，通过进入新的航线或建立新的战略联盟，来扩大我们的业务范围。
Example: Strategic Vision 战略使命的例子
AIRLINE, because we intend to stay in the business we know best – air transportation and related services. We won’t stray from our roots. We believe in the long-term prospects for profitable growth in the airline industry, and we will continue to focus time, attention, and investment on enhancing our place in that business environment.
因为我们向进入我们最了解的业务，航空运输及相关服务，我们决不会离开我们的根，我们深信，航空业有着长期的前途，有利润，有增长，我们将继续在这个业务环境中集中我们的时间，精力和投资。
Example: Strategic Vision 战略使命的例子
Of CHOICE, because we value the loyalty of our customers, employees, and investors. For passengers and shippers,we will continue to provide the best service and value. For our personnel, we will continue to offer an ever more challenging, rewarding, and result-oriented workplace that recognizes and appreciates their contributions. For our shareholders, we will earn a consistent, superior financial return.
我们极其看重顾客的忠诚度，以及投资者的忠诚度，对于旅行者和货物托运者，我们将不断的提供最好的服务，对于我们的员工，我们将提供更具挑战性，有成就感及以工作成绩为导向的工作环境，认可并感谢他们的贡献，对于我们的股东，我们将获取一个稳定的超群的回报率。
Defining a Company Business 界定公司当前的业务
A good business definition incorporates three factors 公司的业务由三个方面来界定
Customer needs – WHAT is being satisfied 尽力要满足的客户需求是什么
Customer groups –WHO is being satisfied 定位的购买群是谁
Technologies used and functions performed– HOW customer needs are satisfied 满足目标市场使用的技术和开展的活动, 客户需求是如何满足的

把业务战略和平衡计分卡，绩效管理，能力发展和浮动薪酬结合起来



设计流程: 战略绩效管理系统

平衡计分卡体系结构
Example: Strategic Linkages – Profitability 例子：战略联接 – 获得盈利
Customers/Markets
Customer Satisfaction
Quality
On-time Delivery
Deliver on “Promise”
Maintain/Increase Repeat Biz
Develop New Biz
Sales Forecast Accuracy
客户/市场
客户满意度
质量
及时交付
兑现承诺
保持/增加重复业务
开发新业务
销售预测准确度
Processes
Quality
Efficiency
New Product Development Cycle Time

流程
质量
效率
新产品开发周期
Product Leadership Strategy 产品领先战略
Customer Intimacy Strategy 客户亲密度战略
Operational Excellence Strategy 优异运作战略

战略与平衡计分卡(ppt)