Mobile Handset Competitor Analysis: Siemens(ppt)
Mobile Handset Competitor Analysis: Siemens
SAMSUNG ELECTRONICS CHINA (SEC China)
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
KEY ISSUES TO PROBE - SIEMENS
BACKGROUND INFORMATION
CHINA HAS DEVELOPED INTO A MAJOR PILLAR FOR SIEMENS BUSINESS IN ASIA PACIFIC
STRATEGY
SIEMENS AIMS TO BE NUMBER 2 IN MOBILE COMMUNICATION MARKET IN CHINA
SIEMENS IS RISING STEADILY IN MOBILE HANDSETS SINCE 1999
SIEMENS HAS OVERTAKEN ERICSSON TO BE NO.3 IN MOBILE HANDSET BY BOTH REVENUE AND SALES VOLUME
PRODUCT/MARKET
KEY MESSAGES - PRODUCT/MARKET
SIEMENS OFFERS A COMPLETE RANGE OF MOBILE SOLUTIONS INCLUDING DEVICES, INFRASTRUCTURE AND APPLICATIONS
SIEMENS MODELS HAVE THE MOST COMPETITIVE PRICING
SIEMENS TARGETS MID TO LOW END OF THE MARKET
SIEMENS ALSO ADDRESSES THE IMPORTANT 4TH TIER CITY MARKET
SIEMENS IS RELATIVELY STRONG IN CENTRAL, EAST AND WEST
VALUE CHAIN STRATEGY
KEY MESSAGES - VALUE CHAIN STRATEGY
SIEMENS VALUE DELIVERY SYSTEM HAS EVOLVED OVER THE YEARS
SIEMENS INVESTS TREMENDOUS EFFORT IN EVERY PART OF THE VALUE CHAIN
SIEMENS VALUE DELIVERY SYSTEM IS ORGANIZED AROUND PRODUCT LINES WITH MULTIPLE CUSTOMER INTERFACES
SIEMENS DISTRIBUTES THROUGH EXCLUSIVE NATIONAL RESELLER PTAC
ORGANIZATION AND OWNERSHIP
KEY MESSAGES - ORGANIZATION AND OWNERSHIP
WITH A LARGE PRODUCT PORTFOLIO, SIEMENS TENDS TO BE MORE PRODUCT FOCUSED WITH CLEAR LINES OF P&L RESPONSIBILITY
SIEMENS HAS OVER 50 JVs OR WOFEs IN CHINA, AMONG WHICH SIEMENS SHANGHAI IS DEVOTED TO MOBILE HANDSETS

FINANCIAL PERFORMANCE
KEY MESSAGES - FINANCIAL PERFORMANCE
SIEMENS INFORMATION AND COMMUNICATION REPORTS ANOTHER YEAR OF EXCELLENT BUSINESS PERFORMANCE GLOBALLY

Mobile Handset Competitor Analysis: Siemens(ppt)