Business Management Workshop

  培训讲师:凌敬忠

讲师背景:
凌敬忠美国密西根安德鲁大学工商管理硕士INSEADMBA-销售营销管理硕士运营管理副总裁,创愿信息技术公司总经理,亚诺士物流集团大陆区总经理,兆赫集团互动王视讯业务总监,美商洋基通运公司业务总监/项目总监,远传电信公司业务经理/渠道经理,台 详细>>

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Business Management Workshop详细内容

Business Management Workshop
Business Management Workshop
Summary
Under the competitive modern business environment, the business leaders should not see their jobs from their department’s perspective, but the business perspective. That means each leader should not see themselves as supervisor, but the businessman. To help the leaders to see the competitions from the business perspective, hence this workshop is to put the participants in the GM’s level, how to analyze the current situation, and develop the business management plan accordingly.
The process of this training is conducted as workshop, the process flow as:
The facilitator do the lecture of the theory
Participants’ will use the retailing case as the workshop case
The facilitator will facilitate the participant to give and receive the comments from others
For the capability of the development of business management plan, the contents are including:
Business Model: There are 9 modules in the business model. It is a great tool for the business analysis.
Situation Analysis: To take the consideration of the the external and internal factors into the SWOT analysis, to determine the opportunities and problems.
Vision and Goals: to identify the difference between vision and goal. To set the vision to create the consensus within the team, and set SMART goals.
Strategies and Tactical: Adapt the Strategy Map tool to understand the whole view how the business is working.
Communication and Evaluation: Develop the strategy story for the communication. Identify how the evaluation had been done.
The best of the workshop is use the participants’ own case into the workshop. The participants work on the materials they deal by daily base. That is the best way to boost the performance of the workshop.Business Management Workshop
Module
Descriptions
Time
Activity
Introduction
Opening by host
Ice-breaking
Ground rules
Introduction of Workshop
Discussion: the challenges of the business
30 min
Lecture
Facilitation activity
Group discussion
Module 1
Business Module
9 modules of the business module
Activity:
Select the case for the workshop among the participants
Develop the 9 modules of the business model
180 min
Lecture
Facilitation activity
Group discussion
Module 2
Situation Analysis
The channels of the information collection
External factors: Economy, Society, Technology, Regulation
Competition analysis
SWOT analysis
Critical Success Factors
Opportunities and Problems
Activity:
SWOT analysis
Identify the opportunities and problems
180 min
Lecture
Facilitation activity
Group discussion
Cross group discussion
Module 3
Vision and Goals
What is the vision and mission
SMART goals
Activity: Develop the vision, mission and goals
90 min
Lecture
Facilitation activity
Group discussion
Cross group discussion
Module 4
Strategies and Tactical
The Strategy Map
Financial perspective
Customer perspective
Process perspective
Capability perspective
Identify the strategies
Develop the tactical (action plan)
Activity: Develop the strategy map
150 min
Lecture
Facilitation activity
Group discussion
Cross group discussion
Module 5
Communication and Evaluation
Develop the story for communication
How to calculate the expense and investment
How to calculate the ROI
Activity: To draft the story, and communicate it.
150 min
Lecture
Facilitation activity
Group discussion
Cross group discussion
Break: 15 minutes each, each session for the morning and afternoon
Lunch: 1 hour
Total workshop time
2 days

 

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